Social Impact
“Giving back is truly what makes the world go around.”
Rhonda Swenson
Thesocialmarketingdiva Founder & Creative Director
We do things that feed our soul and connect us to what matters most.
Our advocacy efforts continue to grow with organizations on-the-ground fighting the good fight. We give back to nonprofits and initiatives that make our communities stronger and our planet healthier. We’re committed to building long-lasting partnerships based on sustainability, passion, and trust. It’s what we do—for you, for our communities, for our planet, and for our future.
We’re passionate about elevating the voices and experiences of women and girls in the outdoors. As a brand that empowers women to Live Boldly, we’re thrilled to partner with The Cairn Project to nurture the next generation of self-confident young women through outdoor adventure.
Our support helps The Cairn Project deliver on its core mandate: to connect more young women to outdoor spaces and environmental education opportunities. Like Thesocialmarketingdiva, The Cairn Project envisions a world in which ALL young women feel welcomed and empowered outside.
Together, we’re helping to create a sense of belonging and building lifelong skills for girls and young women across the country.
LEARN MORE
@thecairnproject
cairnproject.org
We’re honored to partner with the incredibly talented artist, Lamont Joseph White. Lamont’s designs boldly and beautifully celebrate diversity and inclusion in the outdoors. It’s often said that race doesn’t matter or that color isn’t seen. Lamont prefers, instead, to observe our differences so we can better embrace them and create opportunities. His creative pursuits include fine art exhibits, graphic design, fashion illustration, and product development with major brands across multiple industries.
The power of what we see informs what we know to be normal. There are times when that needs to be re-evaluated when it comes to representation. I appreciate the opportunity to partner my art with Thesocialmarketingdiva’s brand to create something collaboratively beautiful and help further this conversation.
- Lamont Joseph White
Artist & DEI Advocate
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@lamontjosephwhite
lamontjosephwhite.com
A portion of sales from our partnership with Lamont Joseph White benefit youth development nonprofit Hoods to Woods. Hoods to Woods launched in 2009 with the idea that everyone should have access to the outdoors. We couldn’t agree more.
Hoods to Woods creates opportunities for underserved communities to participate in winter sports at no cost, removing a major barrier for many people. Co-founders Brian Paupaw and Omar Diaz grew up in underserved communities in New York City and understand that sharing their passion for the outdoors can have a positive impact on inner-city youth.
This collaboration furthers our efforts to include women of all colors, ethnicities, and talents in the outdoors and to connect underrepresented communities with the wonders of these spaces.
Growing up in the projects, I understood first hand the challenges inner-city youth face. I wanted to provide a positive outlet and an opportunity to participate in a sport that can be really transformative. There's goal-setting, encouragement, accomplishment, and community on the hill. Hoods to Woods has changed my mindset to recognize when things are going crazy in the world, there is a beautiful side to humanity with people caring—from donating to volunteering. It’s very humbling to see the support come in.
- Brian Paupaw
Hoods to Woods Co-Founder & Executive Director
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@hoodstowoods
hoodstowoodsfoundation.org